Adi Dassler Brand Center

project data

Herzogenaurach, Germany


adidas – salomon AG, Herzogenaurach

Competition 2nd prize, 2004

GFA 12,000 s qm

The Adi Dassler Brand Center at the headquarters of Adidas near Nuremberg provides space for events and exhibitions. The centre comprises an entry hall, a forum, „concept areas“ for three product ranges and „working ares“ with halls and conference rooms. The building concept is derived from the brand value as well as the appearance of the various adidas products. With its smooth shapes, dynamic curves, and reflective façades, the building harmoniously blends into the surrounding landscape. The building attunes the visitors to the world of Adidas products, whilst simultaneously being a highly flexible and functional exhibition hall. The black solitaire is finished with a glass envelope, which is structured by fine, white stripes.

Visualisations: Störmer Murphy and Partners